We are an advertising agency that connects clients to customers, businesses to markets, ideas to audiences. We believe that advertising is at its best when it springs from a deep understanding of a client's values, goals and personality. The connections it creates are more authentic, the results more honest.
Our values are straightforward: Embrace. Embody. Empower. We apply these ideas to our own brand and to the brands we believe in—maybe even to the brand you believe in.
OK, but what is “Em”?
You know, the great thing about Em is that it means different things to different people.
To the typographically inclined, Em is a unit of measurement, the width of a lowercase m. An em has a few handy uses in typeface creation, alongside a smattering of other units such as the x-height and the en. No prizes for guessing what those measure.
To the grammar guru, Em is a dash—like this one. A versatile bit of punctuation, em dashes are often used for a conversational tone. They’re called em dashes because—surprise surprise—they are the length of an 'm.'
Em is also a tiny part of some big concepts. Emotion. Temptation. Achievement. Demand. Empathy. Memory.
It's also very easy to spell.