Director of Communications

POSITION PURPOSE:
 
Reporting to the Executive Director, the Communications Director is responsible for managing the flow of information and communications between West Orange Habitat for Humanity (“WOHFH”), its employees, and the public to educate the community, increase awareness and engagement, and stimulate fundraising and volunteerism.
 
ESSENTIAL FUNCTIONS:

• Ensure employees are aware of organizational changes, projects, use of branding strategies and communications’ coaching, through presentations, memorandums, or conducting meetings.
• Creation of content including compelling messaging to promote WOHFH brand and drive engagement.  This may include digital, video, audio, and print content.
• Development and management of communications materials including press releases, newsletters, direct mailers, brochures, websites, and social media accounts ensuring that all materials align with the organizations brand and communications guidelines on policies or position issues.
• Management of media relations with journalists, bloggers, influencers, and other media members and may also act as the organization's primary media contact at events.
• Lead a team of communications, marketing and design professionals as needed ensuring that team members follow proper messaging techniques before publishing materials.
• Track engagement across various platforms and use data to make decisions.
• Regular, dependable attendance is required.

• Storage of all media, data, records, passwords, visuals/brochures, and critical information for the organization's shared space as it relates to communications.
• Maintain a database of media organizations and content within them.
• Write press releases/media advisories, pitch stories, and coordinate media interviews.
• Regularly meet with and conduct interviews with constituents and media personnel.
• Provide relevant content to social media networking sites, and monitor/report on the effectiveness of social media efforts.
• Serve as content administrator for the WOHFH website, internal and external newsletters, and other types of content that take the message to the public.
• Provide administrative tasks and services to all departments by drafting or copy-editing print collateral (direct mail, invitations, signage) and electronic material (website images, infographics, web ads).
• Create and oversee management of web tools and programs to ensure clear messaging and consistent branding across all communication platforms.
• Perform data entries to regularly update information in databases.
• Serve as a staff photographer and maximize the use of still photography to share the Habitat Story and Mission as a means to communicate impact.
• Provide marketing support for all house sponsorships, events, and campaigns.
• Work with Habitat Homeowner families on their story and family photos used for socials, mailers, etc.
• Serve as the WOHFH representative on the Marketing Committee
• Serve as WOHFH representative at community events, networking opportunities, etc.
• Support the ReStore Manager in advertising and marketing initiatives.
• Assist with the transition to a SalesForce database.
• Assists with event planning (preparation and day of) for affiliate events like: home dedications, groundbreakings, annual fundraisers, etc.
• Perform other duties as may be assigned.

• Associate’s Degree and/or demonstrated experience in communications, marketing, media relations, or public relations and some volunteer management experience – or equivalent.
• Experience in photography/videography, graphic design, social media, press, print and website content writing and management
• Experience supervising or managing others.

• Ability to manage multiple projects and meet deadlines.
• Experience using Canva, MailChimp, EventBrite, and Wix – as well as CRM/peer-to-peer fundraising softwares such as MightyCause and Event.Gives
• Strong writing, oral presentation, and interpersonal skills.

• Valid Florida Driver’s License
• Dependable transportation
• Satisfactory driving record